Job Description

• Maneuver Digital Marketing/Social Media campaigns (Facebook/Instagram/Twitter/LinkedIn etc.) through all areas of the project life cycle
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness

·      Competitor and market research for campaign optimization

• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Oversees the implementation of on-site and off-site SEO methods with the objective of enhancing SEO performance against predefined KPIs such as search visibility, visitors, engagement metrics, and conversions.
• Able to lead integrated digital marketing campaigns from concept to execution
• Exceptional organizational skills and attention to detail
• Data-driven thinking and strong quantitative, analytical, and problem-solving skills, including the ability to turn data and insights into online marketing initiatives
• Experience in optimizing landing pages and user funnels
• Up-to-date with the latest trends and best practices in online marketing and measurement Key Responsibilities
• To regularly track, analyses and report, weekly, monthly and quarterly, on campaigns and channels' performances vs. agreed KPIs and budget
• To design, build and maintain social media presence and campaigns
• To manage various e-tools e.g. CRM, CMS, ORM, Social Media Management Platforms etc.To build, maintain and update customer databases
• To ensure the database is segmented effectively for targeted marketing activities
• To contribute to the planning of integrated marketing campaigns
• To manage the distribution of content across all channels and to ensure it is constantly up to date and in line with the brand guidelines
• To manage and monitor the company’s online reputation across different reviews sites and social media platforms
• To identify trends, insights and opportunities to optimize performance
• To monitor and report on competitors' online activities Requirements