Job Description

Responsibilities

• Manage numerous clients simultaneously, while optimizing towards individual performance goals.
• Build and manage paid search and display campaigns.
• Assist in updating website content and build landing pages, knowledge of WordPress and HTML.
• Proficient in HTML email marketing: coding, testing and best practices
• Experience with pulling contact lists from CRM’s
• Effectively communicate wins, identify trends, and proactively offer campaign suggestions; Able to communicate complex ideas effectively to clients.
• Audit campaigns and adjust to accurately and evenly spend/pace with client advertising budgets.
• Put together digital ad reporting for client meeting decks/presentations (google analytics).
• Ongoing education to remain dominant in cutting-edge PPC disciplines.
• Able to react to change productively and handle other essential tasks as assigned.
• Work collaboratively with the digital management team and Account Executive team to craft strategic message and set proper client expectations; Collaborating with management to develop best practices.
• Work alongside innovative creative developers on new client marketing campaigns.
• Ability to identify a target market (based on the client goals) and shift allocations.
• Interact directly with graphics team to create appealing ads intended for social syndication.