Job Description

Need an Email Delivery and Marketing expert with technical expertise in setting up and monitoring the following – the ultimate goal is to improve email deliverability;
 

1. Setting up sender’s policy framework (SPF, DKIM, DMARC etc.)
2. Email and Domain Warmups
3. Getting Whitelisted Ips and implementing IP rotations. Keep checks on blacklists (Domain and IP)
4. Monitoring & Maintaining Sender Reputation
5. Implement Double Opt-ins and Opt-outs
6. Email tracking through custom sub-domains
7. Take decisions based on tracked data
8. Segmentize client’s data
9. Clean email database for invalid addresses to reduce hard/soft bounce rate and spam rate
10. Create optimum sending schedules & campaigns
11. Create Auto-responders and drip marketing campaigns
12. Design CTA and email templates
13. Track website traffic when any campaign is running

• Experience with setting up DNS records
• Experience with automation tools, mail merge, setting up tracking pixels, bulk email marketing protocols
• Knowledge of SMTP