Market research analyst

  • Toba Tek Singh
  • Digital Marketing
  • Full time

Job Summary

Job Posted Dec 27, 2022
Job Sector Private
Job Category Digital Marketing
Job Type Full time
Job Level Junior
Job Company nauman.mustafa
Job Location Toba Tek Singh
Job Experince Fresh
Job Salary PKR 20,000-30,000 / Month
Job Qualification Bachelor
No of Openings 2 openings
Job Daedline January 10, 2023
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    Salary PKR 20,000-30,000 / Month
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    Shift Morning
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    No. of Openings 2 openings
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    Job Level : Junior
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    Job Experience : Fresh
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    Job Qualifications Bachelor

Job Description

We are looking for a methodical Market Research Analyst to survey customer preferences and statistical data in order to support customers during their decision making process regarding product designs, prices and promotions. The successful market researcher will be able to analyze autonomously qualitative data, trends, strategies and competition aiming at increasing competitiveness.

Job responsibilities will include, but are not limited to:


  • Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations

  • Understand business objectives and design surveys to discover prospective customers’ preferences

  • Compile and analyze statistical data using modern and traditional methods to collect it

  • Perform valid and reliable market research SWOT analysis

  • Interpret data, formulate reports and make recommendations

  • Use online market research and catalogue findings to databases

  • Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation

  • Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct

  • Remain fully informed on market trends, other parties researches and implement best practices

  • Knowledge, Skills & Experience:

  • Proven Market Research Analysis experience

  • Ability to interpret large amounts of data and to multi-task

  • Strong communication and presentation skills

  • Excellent knowledge of statistical packages , databases and MS Office

  • Search engines, web analytics and business research tools acumen

  • Familiarity with CRM programs

  • Adequate knowledge of data collection methods (polls, focus groups, surveys etc)

  • Working knowledge of data warehousing, modelling and mining

  • Strong analytical and critical thinking

  • BS degree , Marketing or related field

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