Social media marketing managers work to promote and strengthen an organisation’s brand(s) using social media platforms. There are a number of creative, analytical and managerial aspects to this role. Social media marketing managers can share many of their responsibilities with marketing executives, multimedia specialists and marketing managers/producers (digital), especially in small- and medium-sized employers (SMEs) where there may not be a dedicated social media manager. Related and alternate job titles include: social media manager, social media marketer, social media executive, social media assistant and social media intern.
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