Key Functional Areas of Responsibility
- Manage, review, and perform daily account responsibilities associated with Google Ads, Bing, and other search engine and social media platforms for a variety of clients.
- Maintain and monitor keyword bids, audience targeting, account daily and monthly budget caps, impression share, quality score, and other important account metrics.
- Manage the creation of large keyword lists.
- Provide creative copy suggestions and graphical ad templates.
- Manage Display network placement lists on Google Ads and through other contextual advertising platforms.
- Provide recommendations and execute strategies for keyword and audience opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
- Provide oversight, manage new paid search and social media campaigns, ad groups, and accounts, and aid in the creation of paid search marketing initiatives.
- Provide oversight, manage, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
- Keep pace with search engine and PPC industry trends and developments.
- Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with client goals.
- Monitor and evaluate search results and search performance across the major search channels.
- Communication to team and management on project development, timelines, and results.
- Provide oversight and work closely with the other team members to meet client goals.
Professional Skills & Qualifications
· · · · · Proficiencyin managing moderate to large scale PPC accounts in a variety of differentbusiness verticals.
Salary: 30k to 40k
Plot 216, Gulshan Block Allama Iqbal Town Lahore.