Job Description

Key Functional Areas of Responsibility

• Manage, review, and perform daily account responsibilities associated with Google Ads, Bing, and other search engine and social media platforms for a variety of clients.
• Maintain and monitor keyword bids, audience targeting, account daily and monthly budget caps, impression share, quality score, and other important account metrics.
• Manage the creation of large keyword lists.
• Provide creative copy suggestions and graphical ad templates.
• Manage Display network placement lists on Google Ads and through other contextual advertising platforms.
• Provide recommendations and execute strategies for keyword and audience opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
• Provide oversight, manage new paid search and social media campaigns, ad groups, and accounts, and aid in the creation of paid search marketing initiatives.
• Provide oversight, manage, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
• Keep pace with search engine and PPC industry trends and developments.
• Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with client goals.
• Monitor and evaluate search results and search performance across the major search channels.
• Communication to team and management on project development, timelines, and results.
• Provide oversight and work closely with the other team members to meet client goals.

Professional Skills & Qualifications

·        ·        ·        ·        ·        Proficiencyin managing moderate to large scale PPC accounts in a variety of differentbusiness verticals.

Salary: 30k to 40k

Location:

Plot 216, Gulshan Block Allama Iqbal Town Lahore.