Job Summary

Job Posted Mar 10, 2021
Job Sector Private
Job Category Sales & Marketing
Job Type Part time
Job Level Senior
Job Company Rock Pacific
Job Location Karachi
Job Experince 3 year
Job Salary PKR 20,000-30,000 / Month
Job Qualification Bachelor
No of Openings 1 opening
Job Daedline March 16, 2021
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    Salary PKR 20,000-30,000 / Month
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    Shift Night
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    No. of Openings 1 opening
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    Job Level : Senior
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    Job Experience : 3 year
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    Job Qualifications Bachelor

Job Description

Our Company

If you want to be No.1, you work with us. If you want to be No.2,go work with the rest. We are the best and brightest in the industry. We are the industry leaders, and we dominate our market. We are the go-getter, can-do type of people. We take pride in our work and what we do on daily basis. Our growth is with our employees. When our employees grow, we grow. Our success aligns with our employee's success. We want our employees to thrive with us. We are super friendly, nice, and easy to work with; however, one component we cannot tolerate is the work ethics. We cannot tolerate poor work ethics, liars,cheaters, and so-called professionals. We build our company based on the simple foundation of trust, honesty, and integrity. We are based in the United States and Canada.

Job brief

We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

Responsibilities

  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
  • Track, report, and analyze website analytics and PPC initiatives and campaigns.
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing.
  • Perform ongoing keyword discovery, expansion and optimization.
  • Research and implement search engine optimization recommendations.
  • Research and analyze competitor advertising links.
  • Develop and implement link building strategy.
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
  • Work with editorial and marketing teams to drive SEO in content creation and content programming.
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements

  • Proven SEO experience
  • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
  • Experience with A/B and multivariate experiments
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Knowledge of ranking factors and search engine algorithms
  • Up to date with the latest trends and best practices in SEO and SEM
  • BS/MS degree in a quantitative, test-driven field

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