Job Description

Similar to SEO, the most successful companies use a balancing act of both Organic and Paid posts in their social media marketing strategies. Organic social media marketing is the practice of creating high-quality, relevant and interesting posts to increase engagement without paying to promote the content. You aren’t paying for organic marketing, so you have to earn your way onto people’s newsfeeds. This means you must be careful how sales-focused your posts are, because sales-based content is rarely enjoyed, and engagement won’t come without enjoyment. Organic marketing can be hard work and rather time consuming, but it plays an important role.

Paid or sponsored Social Media Marketing is when you pay the social networking platform to target specific demographics of your choice and place your post where it will be most visible to your target demographic. Notice how at the top of this post it says, “Boosted Post”? That’s how we know that we paid to get this information in front of the right people that will engage with it.

You can also choose to use paid advertisements, which work similarly in that they are tailored to show up on the feeds of those who would be most interested in whatever you’re selling. An example of paid ad targeting on Facebook would be choosing to target 25-year-old men who live in Wyoming that are interested in fishing and earn more than $40,000 a year. On Twitter, you can go as in-depth as targeting women in the US who follow @KrispyKreme and have tweeted about donuts